Thursday, 5 April 2012

The Flying Machine - a multi-platform adventure

BreakThru Films founder and producer of The Flying Machine Hugh Welchman explains that the way we tell stories is changing all the time.
The Flying Machine will be taking off in more than cinemas
Our aim with The Flying Machine is to make a film that will push the boundaries of family animation, and for the range of products across different platforms that we are currently developing to be the first phase of the creation of an enduring franchise. We are in a period of massive change in the way that people are accessing and interacting with stories, music, art and games. Technology is not only changing the way we consume stories, it is changing the way stories are told.

BreakThru Films is all about delivering multiple entertainment and educational experiences across a range of platforms, traditional and new. The combination of cutting edge live action, amazing computer generated visual effects, state‐of‐the‐art 3‐D technology, Chopin’s timeless composing and Lang Lang’s kinetic piano playing, will create a truly moving and entertaining film for families of all ages.

The core iconic element across all delivery platforms is the flying machine itself. In the beginning nothing but a discarded piano, but when children discover it in moments of distress it transforms into something magical ‐ in the vein of Jules Verne and Hayao Miyazaki ‐ and transports them to a world without limits. It is the ultimate adventure den, and it will strike a chord with the imaginative child in each of us.

A metaphor for Chopin’s mesmerising and transporting music, the flying machine, like his music, will traverse Europe and the world. The audio, visual and cultural experience will have a transformative effect on people’s lives; flying into films, games and theatrical shows, onto the pages of books and the screens of mobiles, and into school curriculums. The Flying Machine is so distinctive it will win the hearts and spark the imagination of audiences all over the world.

We are breaking the mould with The Flying Machine. The sheer emotional impact and enjoyment of watching this unique film will make it a classic. Like Disney and Pixar’s most innovative films it is set to charm audiences through the generations.

- Hugh Welchman

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